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June 9, 2010
World Cup & Lunch Trucks
For the month of June, ESPN has partnered with chef Roy Choi to delight New Yorkers and Los Angelenos with a gourmet lunch truck menu inspired by the street foods of World Cup participating countries. And for dessert, catch all the South Africa World Cup 2010 action on huge HD TVs mounted on the lunch trucks themselves.
Talk about an excuse to setup important “lunch meetings” with colleagues and friends. Heck, I’m already planning on hitting up a couple of truck stops. Keep up with the trucks on the micro-site Xperience Interactive developed in partnership with Civic Entertainment Group, or follow the lunch trucks on Twitter – LA & NY.
Checkout Grubstreet for details on the menu served by the trucks.
Twitter
- Thank you @BiltmoreEstate for hosting our team . We had a magical time and team members are planning return trips with their families.
- More Buttony Please! Are your calls to action in line with user expectations? http://bit.ly/fDmwc5
- Good discussion taking place on the fate of Hisp ad agencies: http://bit.ly/evgibK #LATISM
- The map of online communitiesm http://bit.ly/9S3ihf
- New Client: @washingtonpost and Kaplan partners with @xperience_i to gather requirements for 3 intranets on #Liferay: http://bit.ly/ckUqOy
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