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In just under two years, Xperience Interactive has proven that you don’t have to be a big company to accomplish great things. Xi has made great strides in the digital marketing sphere, including staking their name in the healthcare sector.

Blue Cross Blue Shield came to Xi with a fundamental problem: the process of applying for a Blue Distinction Certification, awarded to qualified hospitals, was a long, confusing paper process prone to error and extensive time delays. Enter going digital.

Per normal, the Xi team went above and beyond immersing themselves in this healthcare process flow, not only to solve the issue at hand, but to truly understand the best possible solution for this group. After all, if you want to talk the talk you’ve got to walk the walk. Xi held extensive interviews with leading healthcare figures, executed user experience testing and ultimately ironed out the entire process flow.

The result, an intuitive, navigable application system that met both the user’s and BCBSA’s needs. “Xi did a wonderful job, not just in the area of usability, but also in helping BCBSA better understand business requirements”. – Boris Vaysburg, Director of Software Engineering, BCBSA

The Xi team is currently in final development phases for mobile apps with several other world renowned pharmaceutical companies, including TEVA Pharmaceutical and Kimberly-Clark. Stay tuned for more details as Xi continues to expand their footprint of healthcare expertise.