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In just under two years, Xperience Interactive has proven that you don’t have to be a big company to accomplish great things. Xi has made great strides in the digital marketing sphere, including staking their name in the healthcare sector.

Blue Cross Blue Shield came to Xi with a fundamental problem: the process of applying for a Blue Distinction Certification, awarded to qualified hospitals, was a long, confusing paper process prone to error and extensive time delays. Enter going digital.

Per normal, the Xi team went above and beyond immersing themselves in this healthcare process flow, not only to solve the issue at hand, but to truly understand the best possible solution for this group. After all, if you want to talk the talk you’ve got to walk the walk. Xi held extensive interviews with leading healthcare figures, executed user experience testing and ultimately ironed out the entire process flow.

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Santa Monica, California (January 21, 2011) Luis Jimenez – Co-founder of Xperience Interactive one of the rising stars in South California’s cutting edge digital marketing and branding community has been nominated for the prestigious 2011 Latino Business Award, sponsored by the Los Angeles Business Journal and the Los Latino Business Chamber of Greater Los Angeles.

The nomination is recognition for a long, productive career spent as a business leader – helping raise the profile of top brands geared towards both the Latino community and a mass world-wide audience.

“I am so proud to have been nominated for this honor,” says the Colombia-born Jimenez. (more…)