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Over the years I’ve had the opportunity to look at numerous compositions and actual web pages. One of the terms I’ve often found myself saying is”More Buttony.” “More Buttony” is powerful stuff. I’ve seen it dramatically increase click-through and reduce abandonment. It’s amazing how often it’s overlooked and ignored. Here’s a great example I found that prompted me to write this. It’s a screenshot from the California Court Info Ask Now Service. The primary goal of any user on this page is to access the Ask Now Service. (more…)