Reinvention
Corsair

Corsair is the industry leader in high-performance computer memory, cooling systems, solid state drives, and flash memory. Through recent acquisitions of less-techie products, Corsair’s product line is quickly growing requiring a better organization of its products and taking another step toward direct-to-consumer sales.

Xperience Interactive has been challenged to reinvent Cosair’s web presence in a manner in which it stays true to its core technical users, while guiding less experienced visitors through their and needs and ultimately a product selection. Through rapid development process, we engaged with Corsair’s Product and Marketing Management teams to define the site’s business objectives and to better understand their customer’s needs. Bridging these two concepts is what we do best and how we reinvented www.corsair.com’s user experience with continued growth in mind.

We are partnering with Cignex to provide Corsair with Magento Commerce for content management system and e-Commerce.