World Cup Micro-Site
ESPN – World Cup 2010

Cable sports giant ESPN and Civic Entertainment Group partnered with Xperience Interactive to create a micro-site for the ESPN World Cup Match Trucks campaign. Xi got the call Thursday and by the following Monday evening the site was up and running. Xi provided the site design and development.

The micro-site offers the truck stop schedules for both Los Angeles and New York City. You can also keep up with the lunch truck locations by following them on Twitter: LA & NYC

ESPN partnered with chef Roy Choi to host two lunch trucks, on in LA and the other in NYC, serving up popular street foods inspired by the World Cup participating countries. The best part is that the lunch trucks have huge big screen TVs mounted on the trucks’ roof serving up the World Cup matches for the day.

So take advantage of great food and keep up with the action of the beautiful game this World Cup 2010 hosted by South Africa. This is the perfect opportunity to schedule some “lunch meetings.”