uDraw Product Launch
THQ

THQ developed a tablet for the Wii. They knew they had a winning product, but realized people had a hard time understanding what it was.

Xi interviewed users and created a site experience that (1) immediately communicated the value of uDraw, (2) allowed administrators to easily update content, and (3) guided users to pre-order.

The Result: uDraw was a surprise hit of the holiday season and stunned the video game industry. 1.2MM units were sold in North America alone in 2Mos. We are preparing for international release.

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